Search engines are the primary means your unsolicited consumer or business-to-business prospects use to find your site. These portals are among the most highly visited sites on the Web – with more than 625 million queries at major search engine sites every day. In fact, checking for email is the only Web activity which generates higher usage numbers than search engine queries.

If you use the Internet to run or promote a business, nothing is more important to your success than being listed with the search engines. They are your customer's tool of choice for locating web sites - outranking banner advertising and all other forms of media. Search engines are also an invaluable tool for reaching your target market. The people visiting your web site as a result of a search engine query are specifically interested in the product or service you provide.